Organic Wholefoods Wanaka

Organic Wholefoods Wanaka is a boutique organics store based in Wanaka, New Zealand. The idea behind this re-brand was for OWW to look like a ‘groovy surf town organic store that ended up in the mountains’. Collaborating with a Aye Studios, a New Zealand based agency, I conceptualised and crafted both the primary and secondary logos.

Additionally, I provided a comprehensive suite of brand value illustrations and graphic elements that can be seamlessly integrated across their website and social media platforms.